Today’s fuel pumps are worlds apart from those of 30 years ago. In the '70s and early '80s, fuel pumps were a mechanical component driven by the engine, when vehicles started going to fuel injection higher fuel pressure was needed. The electronic fuel pump became the new standard because it was able to produce higher pressure and be modulated (speed controlled). Today you will find most all fuel pumps in the fuel tank. The main reason fuel pumps are in the tank is that manufacturers believe it's the most economical way to do it (easier to push it than pull it). This can be a problem in some regions due to rust and corrosion. There are a number of reasons not to use a cheap pump such as what it will cost you if it fails. Most cheap pumps have a "Lifetime Warranty" right! They most often do not pay the labor which can be 3-4 hours at 90 to 125 dollars per hour. They don't pay for towing and we all know that it's going to fail when you need it the most! Cheap pumps have a much higher rate of defects than quality pumps do. That's why they offer the "Lifetime Warranty”. Trust us when we tell you that a Quality pump is more affordable.